Newsletter Landing Page
This case study is a self-initiated project focused on designing a high-converting landing page for a crypto trading newsletter. The brand identity is built around an internet persona specializing in technical analysis, drawing inspiration from the high-stakes energy of 1900s Wall Street. The goal was to create a visually compelling and strategically crafted landing page that blends classic finance aesthetics with modern crypto culture, driving trust, engagement, and conversions.
Problem:
The crypto trading space is filled with newsletters, but many fail to establish a strong brand identity or create a compelling sign-up experience. To stand out, the landing page needed to combine credibility, engaging visuals, and seamless functionality while maintaining a high conversion rate.
Goal:
The goal was to design a fully responsive, high-converting landing page that reflects the persona of a technical analysis expert inspired by 1900s Wall Street. The page needed to communicate trust, expertise, and exclusivity while driving sign-ups effectively.
My role
I was responsible for the design and development process, including branding, UX/UI design, and implementation in Framer.
Project duration
March 2025